From Webconfs.com, a 15-minute SEO overview titled “List of Best and Worst practices for designing a high traffic website.” It’s a great summary of SEO issues. The 15 minutes refers to the amount of time it will take to READ the article; implementation of all the suggestion will require somewhere between 3 weeks and …ummm … well, how much time do you have? Seriously, good SEO work is both a goal and a process.

Build a good “honest” site (i.e. a site that is about what it purports to be about), have LOTS of great content, keep ADDING content on an ongoing basis, and work on building links.

In a nutshell:
Long-term SEO success starts with good web design, hosting and URL practices, requires good (great!) site content and is supported and optimized by cultivating and implementating a good strategy for inbound and outbound links.