Key componants to Long-term search engine success:

• Development of high-quality, keyword-rich content
• Cultivation of inbound links from high-ranking sites
• Submission to assorted directories
• Taking “long tail” approach to traffic development
• Addition of RSS feed componant to site (blogs are best/easiest solutions)
• An assortment of other technical items

Content should be added on a regular basis. Web site are like food … they are perishable.